First off, I totally enjoyed the experience, although I'll admit to a few nerves. I didn't want to come off as sanctimonious, or boring, or sounding like a moron, but people tell me I did an okay job and that's the story I'm sticking with.
So that was fun. Why do I bring it up? Well, I think it's a neat example of the subtle things you to get a bit of publicity for your press. As much as I love the idea of going out into schoolyards dressed as a giant Cormorant mascot and harassing terrified children into buying Canada Counts, I find that people will eventually be drawn to substance over style - especially on the internet, where everything lasts forever and your thoughtful material will still be available long after a fad has died.Not that I think I was groundbreakingly thoughtful in this interview. What the hell are 'baby gloves'? Still, I think I was able to give a little insight into the workings of a small press, talk up our books a little, and even provide useful advice for new writers trying to get published (Seriously: get an agent.)
Here's that interview if you want to give it a listen:
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